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Marketing management and strategy : ...

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Lilien, Gary L

Marketing management and strategy : marketing engineering applications

Record Type:	Language materials, printed : monographic
Title Information:	marketing engineering applications
Author:	LilienGary L,
Secondary Intellectual Responsibility:	RangaswamyArvind,
Secondary Intellectual Responsibility:	LilienGary L, 1946
Place of Publication:	Reading, Mass
Published:	Addison-Wesley;
Year of Publication:	c1999
Description:	vii, 112 p26 cm; +1 computer laser optical disk (4 3/4 in.)+
Subject:	Marketing - Data processing -
Subject:	Marketing - Decision making -
Notes:	CD-ROM labelled "Version MM1.1" attached to inside front cover
ISBN:	0321046412

Marketing management and strategy : marketing engineering applications
Lilien, Gary L

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy - Reading, Mass : Addison-Wesley, c1999. - vii, 112 p ; 26 cm.
CD-ROM labelled "Version MM1.1" attached to inside front coverIncludes selections from the authors' Marketing engineeringMinimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.
ISBN 0321046412
MarketingMarketing -- Data processing -- Decision making

Rangaswamy, Arvind

Marketing management and strategy : marketing engineering applications
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101 0 $a eng
200 1 $a Marketing management and strategy $e marketing engineering applications $f Gary L. Lilien, Arvind Rangaswamy
210 $a Reading, Mass $c Addison-Wesley $d c1999
215 0 $a vii, 112 p $d 26 cm $e +1 computer laser optical disk (4 3/4 in.)
300 $a CD-ROM labelled "Version MM1.1" attached to inside front cover
300 $a Includes selections from the authors' Marketing engineering
300 $a Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive
606 $a Marketing $x Data processing $3 425469 $2 lc $3 726493
606 $a Marketing $x Decision making $3 445718 $2 lc $3 728964
676 $a 658.802 $v 21
700 $a Lilien $b Gary L $3 396065
702 $a Rangaswamy $b Arvind $3 446070
702 $a Lilien $b Gary L $f 1946 $3 446071
772 $b 季特林 $c (Gitlin, Todd) $3 389171
801 0 $b UkOxU
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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K023296

圖書館1F 流通櫃檯

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658.802 L728 1999 c.2

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E023296

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.802 L728 1999

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2 records • Pages 1 •
1

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