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Marketing management : an Asian pers...

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Kotler, Philip

Marketing management : an Asian perspective

Record Type:	Language materials, printed : monographic
Title Information:	an Asian perspective
Secondary Intellectual Responsibility:	KotlerPhilip,
Alternative Intellectual Responsibility:	Prentice-Hall, inc
Place of Publication:	Singapore
Published:	Prentice Hall;
Year of Publication:	1999
Edition:	2nd ed
Description:	xvi, 904 pill. (some col.), ports : 24 cm;
Subject:	Marketing - Management -
Subject:	Marketing - Management - Asia -
ISBN:	0130109800
Content Note:	Assessing marketing's critical role in organizational performance

Marketing management : an Asian perspective
Marketing management : an Asian perspective / Philip Kotler ... [et al.] - 2nd ed. - Singapore : Prentice Hall, 1999. - xvi, 904 p ; ill. (some col.), ports ; 24 cm.
Assessing marketing's critical role in organizational performance.
Includes bibliographical references and indexes.
ISBN 0130109800
MarketingMarketing -- Management -- Management -- Asia

Kotler, Philip

Marketing management : an Asian perspective
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200 1 $a Marketing management $e an Asian perspective $f Philip Kotler ... [et al.]
205 $a 2nd ed
210 $a Singapore $c Prentice Hall $d 1999
215 0 $a xvi, 904 p $c ill. (some col.), ports $d 24 cm
320 $a Includes bibliographical references and indexes
327 0 $a Assessing marketing's critical role in organizational performance
510 1 $a Asian perspective
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606 $a Marketing $z Asia $x Management $3 446172 $2 lc $3 738393
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801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023297

圖書館3F 書庫

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658.8 K87 1999

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