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Advertising : principles & practice

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Burnett, John (1944)

Advertising : principles & practice

Record Type:	Language materials, printed : monographic
Title Information:	principles & practice
Author:	WellsWilliam,
Secondary Intellectual Responsibility:	BurnettJohn, 1944
Secondary Intellectual Responsibility:	MoriartySandra E,
Place of Publication:	Upper Saddle River, N.J
Published:	Prentice Hall;
Year of Publication:	c1998
Edition:	4th ed
Description:	xxi, 731 pill. (some col.) : 29 cm;
Subject:	Advertising -
ISBN:	0135978815

Advertising : principles & practice
Wells, William

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty - 4th ed. - Upper Saddle River, N.J : Prentice Hall, c1998. - xxi, 731 p ; ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
ISBN 0135978815
Advertising

Burnett, John

Advertising : principles & practice
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200 1 $a Advertising $e principles & practice $f William Wells, John Burnett, Sandra Moriarty
205 $a 4th ed
210 $a Upper Saddle River, N.J $c Prentice Hall $d c1998
215 0 $a xxi, 731 p $c ill. (some col.) $d 29 cm
320 $a Includes bibliographical references and index
606 $a Advertising $3 446274 $2 lc $3 729007
676 $a 659.1 $v 21
680 $a HF5823 $b W455 1998
700 $a Wells $b William $3 391286
702 $a Burnett $b John $f 1944 $3 446273
702 $a Moriarty $b Sandra E $3 390200
801 0 $b DLC
801 0 $a cw $b BIB $c 20030409
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030409

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E023134

圖書館3F 書庫

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659.1 W456 1998

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