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Strategic brand management : new app...

Kapferer, Jean-Noel

Strategic brand management : new approaches to creating and evaluating brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	new approaches to creating and evaluating brand equity
作者:	KapfererJean-Noel,
出版地:	New York
出版者:	Free Press;
出版年:	c1992
面頁冊數:	v, 341 pill : 25cm;
標題:	Brand name products - Management -
ISBN:	0029170451

Strategic brand management : new approaches to creating and evaluating brand equity
Kapferer, Jean-Noel

Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer - New York : Free Press, c1992. - v, 341 p ; ill ; 25cm.
Includes bibliographical references (p. 309-319) and index.
ISBN 0029170451
Brand name products -- Management

Strategic brand management : new approaches to creating and evaluating brand equity
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