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Business marketing management : a st...

Speh, Thomas W

Business marketing management : a strategic view of industrial and organizational markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic view of industrial and organizational markets
作者:	HuttMichael D,
其他作者:	SpehThomas W,
出版地:	Mason, Ohio
出版者:	South-Western;
出版年:	c2001
版本:	7th ed
面頁冊數:	xxxii, 716 pill : 26 cm;
集叢名:
標題:	Industrial marketing - Management -
ISBN:	0030291798

Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 7th ed. - Mason, Ohio : South-Western, c2001. - xxxii, 716 p ; ill ; 26 cm.
Includes bibliographical references and indexes.
ISBN 0030291798
Industrial marketing -- Management

Speh, Thomas W

Business marketing management : a strategic view of industrial and organizational markets
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