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Business marketing management : a st...

Speh, Thomas W

Business marketing management : a strategic view of industrial and organizational markets

Record Type:	Language materials, printed : monographic
Title Information:	a strategic view of industrial and organizational markets
Author:	HuttMichael D,
Secondary Intellectual Responsibility:	SpehThomas W,
Place of Publication:	Mason, Ohio
Published:	South-Western;
Year of Publication:	c2001
Edition:	7th ed
Description:	xxxii, 716 pill : 26 cm;
Series:
Subject:	Industrial marketing - Management -
ISBN:	0030291798

Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 7th ed. - Mason, Ohio : South-Western, c2001. - xxxii, 716 p ; ill ; 26 cm.
Includes bibliographical references and indexes.
ISBN 0030291798
Industrial marketing -- Management

Speh, Thomas W

Business marketing management : a strategic view of industrial and organizational markets
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