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Marketing communication : principles...

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Varey, Richard J

Marketing communication : principles and practice

Record Type:	Language materials, printed : monographic
Title Information:	principles and practice
Author:	VareyRichard J,
Place of Publication:	New York
Published:	Routledge;
Year of Publication:	2002
Description:	xxv, 387 pill : 25 cm;
Subject:	Communication in marketing -
ISBN:	041523039X

Marketing communication : principles and practice
Varey, Richard J

Marketing communication : principles and practice / Richard J. Varey - New York : Routledge, 2002. - xxv, 387 p ; ill ; 25 cm.
Includes bibliographical references and index.
ISBN 041523039X
Communication in marketing

Marketing communication : principles and practice
LDR:00578cam 2200181 i 450 001 462118
005 20101024123025.0
009 a2001019948
010 1 $4 109 $a 041523039X $d NT
100 $a 20080130d2002 m y0engy01 b
101 0 $a eng
200 1 $a Marketing communication $e principles and practice $f Richard J. Varey
210 $a New York $c Routledge $d 2002
215 0 $a xxv, 387 p $c ill $d 25 cm
320 $a Includes bibliographical references and index
606 $a Communication in marketing $3 448733 $2 lc $3 732797
676 $a 658.8/02 $v 21
680 $a HF5415.123 $b V37 2001
700 $a Varey $b Richard J $3 448732
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023221

圖書館3F 書庫

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658.802 V296 2002

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