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Contemporary advertising

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Arens, William F

Contemporary advertising

Record Type:	Language materials, printed : monographic
Author:	ArensWilliam F,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2004
Edition:	9th ed
Description:	xlii, 617, [62] pill. (some col.) : 28 cm; +1 CD-ROM (4 3/4 in.)+
Series:	The McGraw-Hill/Irwin series in marketing
Subject:	Advertising -
Notes:	Includes index
ISBN:	0072537728

Contemporary advertising
Arens, William F

Contemporary advertising / William F. Arens - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p ; ill. (some col.) ; 28 cm. - (The McGraw-Hill/Irwin series in marketing).
Includes index.
ISBN 0072537728ISBN 0071214259
Advertising

Contemporary advertising
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009 alc0044
010 1 $a 0072537728 $b (hbk.)
010 1 $a 0071214259 $b (pbk.) $d NT
100 $a 20080130f 2004m y0engy01 b
101 0 $a eng
200 1 $a Contemporary advertising $f William F. Arens
205 $a 9th ed
210 $a Boston $d c2004 $c McGraw-Hill/Irwin
215 0 $a xlii, 617, [62] p $c ill. (some col.) $d 28 cm $e +1 CD-ROM (4 3/4 in.)
225 2 $a The McGraw-Hill/Irwin series in marketing
300 $a Includes index
410 0 $1 2001 $a The McGraw-Hill/Irwin series in marketing
606 $a Advertising $3 446274 $2 lc $3 729007
700 $a Arens $b William F $3 395120
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20040804

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K024240

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659.1 A681 2004 c.2

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E024240

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659.1 A681 2004

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2 records • Pages 1 •
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