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Managing customers as investments : ...

Lehmann, Donald R

Managing customers as investments : the strategic value of customers in the long run

Record Type:	Language materials, printed : monographic
Title Information:	the strategic value of customers in the long run
Author:	GuptaSunil,
Secondary Intellectual Responsibility:	LehmannDonald R,
Place of Publication:	Upper Saddle River, N.J
Published:	Wharton School Publishing;
Year of Publication:	c2005
Description:	xvii, 205 pill : 24 cm;
Subject:	Consumers -
Subject:	Consumers' preferences -
ISBN:	0131428950

Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann - Upper Saddle River, N.J : Wharton School Publishing, c2005. - xvii, 205 p ; ill ; 24 cm.
Includes bibliographical references (p. 187-198) and index.
ISBN 0131428950
ConsumersConsumers' preferences

Lehmann, Donald R

Managing customers as investments : the strategic value of customers in the long run
LDR:00665cam 2200193 i 450 001 481927
005 20101024035347.0
009 a56840539
010 1 $9 81 $a 0131428950 $b (hbk.) $d NT
100 $a 20080130f 2005m y0engy01 b
101 0 $a eng
200 1 $a Managing customers as investments $e the strategic value of customers in the long run $f Sunil Gupta, Donald R. Lehmann
210 $a Upper Saddle River, N.J $c Wharton School Publishing $d c2005
215 0 $a xvii, 205 p $c ill $d 24 cm
320 $a Includes bibliographical references (p. 187-198) and index
606 $a Consumers $3 401558 $2 lc $3 733901
606 $a Consumers' preferences $3 471915 $2 lc $3 736794
676 $a 658.8/343 $v 22
680 $a HC79.C6 $b G86 2005
700 $a Gupta $b Sunil $3 471914
702 $a Lehmann $b Donald R $3 401461
801 0 $b DLC
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121