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The marketing plan handbook
~
Wood, Marian Burk
The marketing plan handbook
Record Type:
Language materials, printed : monographic
Author:
WoodMarian Burk,
Place of Publication:
Upper Saddle River, N.J
Published:
Pearson Prentice Hall;
Year of Publication:
c2005
Edition:
2nd ed
Description:
xv, 200 pill : 26 cm; +1 CD-ROM (4 3/4 in.)+
Subject:
Marketing - Management -
ISBN:
0131485261
The marketing plan handbook
Wood, Marian Burk
The marketing plan handbook
/ Marian Burk Wood - 2nd ed. - Upper Saddle River, N.J : Pearson Prentice Hall, c2005. - xv, 200 p ; ill ; 26 cm.
Includes bibliographical references (p. 181-191) and index.
ISBN 0131485261ISBN 0131485253
Marketing -- Management
The marketing plan handbook
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