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Marketing strategy and competitive p...

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Hooley, Graham J

Marketing strategy and competitive positioning

Record Type:	Language materials, printed : monographic
Author:	HooleyGraham J,
Secondary Intellectual Responsibility:	SaundersJohn A, 1946
Secondary Intellectual Responsibility:	PiercyNigel,
Place of Publication:	Harlow, England
Published:	Financial Times/Prentice Hall;
Year of Publication:	c2004
Edition:	3rd ed
Description:	xxiv, 622 pill : 24 cm;
Subject:	Target marketing -
Subject:	Marketing - Management -
ISBN:	0273655167

Marketing strategy and competitive positioning
Hooley, Graham J

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, c2004. - xxiv, 622 p ; ill ; 24 cm.
Includes bibliographical references and indexes.
ISBN 0273655167
Target marketingMarketing -- Management

Saunders, John A

Marketing strategy and competitive positioning
LDR:00659cam 2200205 i 450 001 482269
005 20101024035400.0
009 a2003060546
010 1 $3 ,085 $a 0273655167 $b (pbk.) $d NT
100 $a 20080130d20042004m y0engy01 b
101 0 $a eng
200 1 $a Marketing strategy and competitive positioning $f Graham J. Hooley, John A. Saunders, Nigel F. Piercy
205 $a 3rd ed
210 $a Harlow, England $c Financial Times/Prentice Hall $d c2004
215 0 $a xxiv, 622 p $c ill $d 24 cm
320 $a Includes bibliographical references and indexes
606 $a Target marketing $3 472289 $2 lc $3 736801
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
676 $a 658.8/02 $v 22
680 $a HF5415.127 $b H66 2004
700 $a Hooley $b Graham J $3 472286
702 $a Saunders $b John A $f 1946 $3 472287
702 $a Piercy $b Nigel $3 472288
801 0 $b DLC
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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658.802 H784 2004

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