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Branding TV : principles and practices

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McDowell, Walter

Branding TV : principles and practices

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	principles and practices
作者:	McDowellWalter,
其他作者:	BattenAlan,
合作者:	National Association of Broadcasters
出版地:	Amsterdam
出版者:	Elsevier/Focal;
出版年:	c2005
版本:	2nd ed., rev. & updated
面頁冊數:	x, 158 pill : 24 cm;
標題:	Television broadcasting -
標題:	Brand name products -
附註:	"National Association of Broadcasters"--Cover
ISBN:	0240807537

Branding TV : principles and practices
McDowell, Walter

Branding TV : principles and practices / by Walter McDowell and Alan Batten - 2nd ed., rev. & updated. - Amsterdam : Elsevier/Focal, c2005. - x, 158 p ; ill ; 24 cm.
"National Association of Broadcasters"--CoverPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. [143]) and index.
ISBN 0240807537
Television broadcastingBrand name products

Batten, Alan

Branding TV : principles and practices
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215 0 $a x, 158 p $c ill $d 24 cm
300 $a "National Association of Broadcasters"--Cover
300 $a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
320 $a Includes bibliographical references (p. [143]) and index
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