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The fall of advertising and the rise...

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Ries, Laura

The fall of advertising and the rise of PR

Record Type:	Language materials, printed : monographic
Author:	RiesAl,
Secondary Intellectual Responsibility:	RiesLaura,
Place of Publication:	New York
Published:	HarperBusiness;
Year of Publication:	2004
Edition:	1st HarperBusiness pbk. ed
Description:	xxi, 295 pill : 21 cm;
Subject:	Advertising -
Subject:	Brand name products -
Subject:	Public relations -
Notes:	Includes index
ISBN:	0060081996

The fall of advertising and the rise of PR
Ries, Al

The fall of advertising and the rise of PR / Al Ries and Laura Ries - 1st HarperBusiness pbk. ed. - New York : HarperBusiness, 2004. - xxi, 295 p ; ill ; 21 cm.
Includes indexOriginally published: c2002.
ISBN 0060081996
AdvertisingBrand name productsPublic relations

Ries, Laura

The fall of advertising and the rise of PR
LDR:00639cam 2200217 i 450 001 488806
005 20101023214524.0
009 aocm55504638
010 1 $5 67 $a 0060081996 $b (pbk.) $d NT
100 $a 20080130d2004 m y0engy01 b
101 0 $a eng
200 1 $a The fall of advertising and the rise of PR $f Al Ries and Laura Ries
205 $a 1st HarperBusiness pbk. ed
210 $a New York $c HarperBusiness $d 2004
215 0 $a xxi, 295 p $c ill $d 21 cm
300 $a Includes index
300 $a Originally published: c2002
606 $a Advertising $3 446274 $2 lc $3 729007
606 $a Brand name products $3 443869 $2 lc $3 725353
606 $a Public relations $3 479385 $2 lc $3 726060
676 $a 659 $v 22
680 $a HF5823 $b R642 2004
700 $a Ries $b Al $3 479383
702 $a Ries $b Laura $3 479384
801 0 $b DPB
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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E025956

圖書館3F 書庫

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一般圖書

659 R559 2004

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