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Brand Sense : Build Powerful Brands ...

Lindstrom, Martin

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Record Type:	Language materials, printed : monographic
Title Information:	Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author:	LindstromMartin,
Place of Publication:	New York
Published:	Free Press;
Year of Publication:	c2005
Description:	xii, 237 pill : 24 cm;
Subject:	Brand name products -
Subject:	Business names -
Subject:	Advertising - Brand name products -
Subject:	Advertising - Psychological aspects -
Subject:	Senses and sensation -
ISBN:	0743267842

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Lindstrom, Martin

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Martin Lindstrom ; Foreword by Philip Kotler - New York : Free Press, c2005. - xii, 237 p ; ill ; 24 cm.
Includes bibliographical references (p. 215-218) and index.
ISBN 0743267842
Brand name productsBusiness namesAdvertisingAdvertisingSenses and sensation -- Brand name products -- Psychological aspects

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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101 0 $a eng
200 1 $a Brand Sense $e Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound $f Martin Lindstrom ; Foreword by Philip Kotler
210 $a New York $c Free Press $d c2005
215 0 $a xii, 237 p $c ill $d 24 cm
320 $a Includes bibliographical references (p. 215-218) and index
606 $a Brand name products $3 443869 $2 lc $3 725353
606 $a Business names $3 475205 $2 lc $3 729546
606 $a Advertising $x Brand name products $3 443868 $2 lc $3 736393
606 $a Advertising $x Psychological aspects $3 482713 $2 lc $3 742164
606 $a Senses and sensation $3 482714 $2 lc $3 742165
676 $a 658.8/27 $v 22
680 $a HD69.B7 $b L548 2005
700 $a Lindstrom $b Martin $3 482712
801 0 $b DLC
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121