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Brand Sense : Build Powerful Brands ...

Lindstrom, Martin

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
作者:	LindstromMartin,
出版地:	New York
出版者:	Free Press;
出版年:	c2005
面頁冊數:	xii, 237 pill : 24 cm;
標題:	Brand name products -
標題:	Business names -
標題:	Advertising - Brand name products -
標題:	Advertising - Psychological aspects -
標題:	Senses and sensation -
ISBN:	0743267842

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Lindstrom, Martin

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Martin Lindstrom ; Foreword by Philip Kotler - New York : Free Press, c2005. - xii, 237 p ; ill ; 24 cm.
Includes bibliographical references (p. 215-218) and index.
ISBN 0743267842
Brand name productsBusiness namesAdvertisingAdvertisingSenses and sensation -- Brand name products -- Psychological aspects

Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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