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Strategic Management and Online Sell...

Royer, Susanne

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Creating Competitive Advantage with Intangible Web Goods
作者:	RoyerSusanne,
出版地:	London
出版者:	Routledge;
出版年:	2005
面頁冊數:	xv, 240 pill : 24 cm;
集叢名:
標題:	Electronic commerce -
標題:	Internet marketing -
標題:	Strategic planning -
ISBN:	041534994X

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
Royer, Susanne

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods / Susanne Royer - London : Routledge, 2005. - xv, 240 p ; ill ; 24 cm. - ( ; 29).
Includes bibliographical references and index.
ISBN 041534994X
Electronic commerceInternet marketingStrategic planning

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
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