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Marketing Insights from A to Z : 80 ...

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Kotler, Philip

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know

Record Type:	Language materials, printed : monographic
Title Information:	80 Concepts Every Manager Needs to Know
Author:	KotlerPhilip,
Place of Publication:	Hoboken, N.J
Published:	John Wiley & Sons;
Year of Publication:	c2003
Description:	xviii, 206 p24 cm;
Subject:	Marketing -
Notes:	Published simultaneously in Canada
ISBN:	0471268674

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Kotler, Philip

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know / Philip Kotler - Hoboken, N.J : John Wiley & Sons, c2003. - xviii, 206 p ; 24 cm.
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
ISBN 0471268674
Marketing

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
LDR:00685cam 2200205 i 450 001 493693
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009 a2002014903
010 1 $9 13 $a 0471268674 $b (hbk. : alk. paper) $d NT
100 $a 20080130f 2003m y0engy01 b
101 0 $a eng
200 1 $a Marketing Insights from A to Z $e 80 Concepts Every Manager Needs to Know $f Philip Kotler
210 $a Hoboken, N.J $c John Wiley & Sons $d c2003
215 0 $a xviii, 206 p $d 24 cm
300 $a Published simultaneously in Canada
320 $a Includes bibliographical references (p. 189-193) and index
606 $a Marketing $3 398155 $2 lc $3 724253
676 $a 658.8 $v 21
680 $a HF5415 $b K63127 2003
700 $a Kotler $b Philip $3 390088
801 0 $b DLC
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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658.8 K87 2003

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