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Competing in a Service Economy : How...

Gustafsson, Anders

Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation

Record Type:	Language materials, printed : monographic
Title Information:	How to Create a Competitive Advantage Through Service Development and Innovation
Author:	GustafssonAnders,
Secondary Intellectual Responsibility:	JohnsonMichael D,
Place of Publication:	San Francisco
Published:	Jossey-Bass;
Year of Publication:	c2003
Edition:	1st ed
Description:	xv, 190 pill : 24 cm;
Series:
Subject:	Customer services - Management -
Subject:	Service industries - Technological innovations -
Subject:	Competition -
ISBN:	0787961566
Content Note:	Competing through services

Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation
Gustafsson, Anders

Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation / Anders Gustafsson, Michael D. Johnson - 1st ed. - San Francisco : Jossey-Bass, c2003. - xv, 190 p ; ill ; 24 cm.
Competing through services.
Includes bibliographical references (p. 173-181) and index.
ISBN 0787961566
Customer servicesService industriesCompetition -- Management -- Technological innovations

Johnson, Michael D

Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation
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