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Blue ocean strategy : how to create ...

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Record Type:	Language materials, printed : monographic
Title Information:	how to create uncontested market space and make the competition irrelevant
Author:	KimW. Chan,
Secondary Intellectual Responsibility:	MauborgneRenee,
Place of Publication:	Boston, Mass
Published:	Harvard Business School Press;
Year of Publication:	c2005
Description:	xv, 240 pill : 25 cm;
Subject:	New products -
Subject:	Market segmentation -
ISBN:	1591396190
Content Note:	Creating blue oceans

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass : Harvard Business School Press, c2005. - xv, 240 p ; ill ; 25 cm.
Creating blue oceans.
Includes bibliographical references (p. [223]-229) and index.
ISBN 1591396190
New productsMarket segmentation

Mauborgne, Renee

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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200 1 $a Blue ocean strategy $e how to create uncontested market space and make the competition irrelevant $f W. Chan Kim, Renee Mauborgne
210 $a Boston, Mass $c Harvard Business School Press $d c2005
215 0 $a xv, 240 p $c ill $d 25 cm
320 $a Includes bibliographical references (p. [223]-229) and index
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