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Blue ocean strategy : how to create ...

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create uncontested market space and make the competition irrelevant
作者:	KimW. Chan,
其他作者:	MauborgneRenee,
出版地:	Boston, Mass
出版者:	Harvard Business School Press;
出版年:	c2005
面頁冊數:	xv, 240 pill : 25 cm;
標題:	New products -
標題:	Market segmentation -
ISBN:	1591396190
內容註:	Creating blue oceans

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass : Harvard Business School Press, c2005. - xv, 240 p ; ill ; 25 cm.
Creating blue oceans.
Includes bibliographical references (p. [223]-229) and index.
ISBN 1591396190
New productsMarket segmentation

Mauborgne, Renee

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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