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Market research best practice : 30 v...

Wimmer, Frank

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR

Record Type:	Language materials, printed : monographic
Title Information:	30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
Secondary Intellectual Responsibility:	WimmerFrank,
Secondary Intellectual Responsibility:	MounceyPeter,
Place of Publication:	Chichester, England
Published:	Wiley;
Year of Publication:	c2007
Description:	xxxv, 678 pill : 24 cm;
Subject:	Marketing research -
ISBN:	0470065273

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer - Chichester, England : Wiley, c2007. - xxxv, 678 p ; ill ; 24 cm.
Includes bibliographical references and index.
ISBN 0470065273ISBN 9780470065273
Marketing research

Wimmer, Frank

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
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200 1 $a Market research best practice $e 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR $f edited by Peter Mouncey, Frank Wimmer
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