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The marketer's guide to public relat...
~
Whalen, Patricia T
The marketer's guide to public relations in the 21st century
紀錄類型:
書目-語言資料,印刷品 : 單行本
作者:
HarrisThomas L,
其他作者:
HarrisThomas L, 1931
其他作者:
WhalenPatricia T,
出版地:
Australia
出版者:
Thomson;
出版年:
c2006
面頁冊數:
viii, 287 p4 cm;
標題:
Public relations -
標題:
Marketing - Management -
標題:
Corporations - Public relations -
附註:
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991
ISBN:
9780324312102
The marketer's guide to public relations in the 21st century
Harris, Thomas L
The marketer's guide to public relations in the 21st century
/ Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler - Australia : Thomson, c2006. - viii, 287 p ; 4 cm.
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
ISBN 9780324312102ISBN 0324312105
Public relationsMarketingCorporations -- Management -- Public relations
Harris, Thomas L
The marketer's guide to public relations in the 21st century
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