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The marketer's guide to public relat...

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Whalen, Patricia T

The marketer's guide to public relations in the 21st century

Record Type:	Language materials, printed : monographic
Author:	HarrisThomas L,
Secondary Intellectual Responsibility:	HarrisThomas L, 1931
Secondary Intellectual Responsibility:	WhalenPatricia T,
Place of Publication:	Australia
Published:	Thomson;
Year of Publication:	c2006
Description:	viii, 287 p4 cm;
Subject:	Public relations -
Subject:	Marketing - Management -
Subject:	Corporations - Public relations -
Notes:	Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991
ISBN:	9780324312102

The marketer's guide to public relations in the 21st century
Harris, Thomas L

The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler - Australia : Thomson, c2006. - viii, 287 p ; 4 cm.
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
ISBN 9780324312102ISBN 0324312105
Public relationsMarketingCorporations -- Management -- Public relations

Harris, Thomas L

The marketer's guide to public relations in the 21st century
LDR:00829nam 2200217 i 450 001 499850
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009 a63277910
010 1 $a 9780324312102
010 1 $a 0324312105 $b (hbk.) $d US
100 $a 20080130
101 0 $a eng
200 1 $a The marketer's guide to public relations in the 21st century $f Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
210 $a Australia $d c2006 $c Thomson
215 0 $a viii, 287 p $d 4 cm
300 $a Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991
320 $a Includes bibliographical references (p. 273-277) and index
606 $a Public relations $3 479385 $2 lc $3 726060
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
606 $a Corporations $x Public relations $3 492378 $2 lc $3 726059
676 $a 659.2 $v 22
680 $a HD59 $b H276 2006
700 $a Harris $b Thomas L $3 492375
702 $a Harris $b Thomas L $f 1931 $3 492377
702 $a Whalen $b Patricia T $3 492376
772 $b 季特林 $c (Gitlin, Todd) $3 389171
801 0 $b DLC
801 0 $a cw $b BIB $c 20071120
801 1 $a cw $b 虎尾科技大學圖書館 $c 20071120

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E032383

圖書館3F 書庫

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一般圖書

659.2 H316 2006

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