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The marketer's guide to public relat...
~
Whalen, Patricia T
The marketer's guide to public relations in the 21st century
Record Type:
Language materials, printed : monographic
Author:
HarrisThomas L,
Secondary Intellectual Responsibility:
HarrisThomas L, 1931
Secondary Intellectual Responsibility:
WhalenPatricia T,
Place of Publication:
Australia
Published:
Thomson;
Year of Publication:
c2006
Description:
viii, 287 p4 cm;
Subject:
Public relations -
Subject:
Marketing - Management -
Subject:
Corporations - Public relations -
Notes:
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991
ISBN:
9780324312102
The marketer's guide to public relations in the 21st century
Harris, Thomas L
The marketer's guide to public relations in the 21st century
/ Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler - Australia : Thomson, c2006. - viii, 287 p ; 4 cm.
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
ISBN 9780324312102ISBN 0324312105
Public relationsMarketingCorporations -- Management -- Public relations
Harris, Thomas L
The marketer's guide to public relations in the 21st century
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Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
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viii, 287 p
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Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991
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Includes bibliographical references (p. 273-277) and index
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虎尾科技大學圖書館
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20071120
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E032383
圖書館3F 書庫
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659.2 H316 2006
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