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Explorations of marketing in society
~
Block, Lauren G.
Explorations of marketing in society
紀錄類型:
書目-語言資料,印刷品 : 單行本
其他作者:
WilkieWilliam L.,
其他作者:
BlockLauren G.,
其他作者:
GundlachGregory T.,
出版地:
Mason, Ohio
出版者:
Thomson;
出版年:
c2007
面頁冊數:
xix, 955 p.ill. : 25 cm.;
標題:
Public interest -
標題:
Marketing - Moral and ethical aspects -
標題:
Social marketing -
標題:
Consumer behavior -
標題:
Marketing - Social aspects -
附註:
Assembles academic contributions that have already been published in journals, coupled with invited commentaries
ISBN:
9780324304305
Explorations of marketing in society
Explorations of marketing in society
/ Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors] - Mason, Ohio : Thomson, c2007. - xix, 955 p. ; ill. ; 25 cm..
Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Includes bibliographical references and index.
ISBN 9780324304305ISBN 0324304307
Public interestMarketingSocial marketingConsumer behaviorMarketing -- Moral and ethical aspects -- Social aspects
Wilkie, William L.
Explorations of marketing in society
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