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Explorations of marketing in society

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Block, Lauren G.

Explorations of marketing in society

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	WilkieWilliam L.,
Secondary Intellectual Responsibility:	BlockLauren G.,
Secondary Intellectual Responsibility:	GundlachGregory T.,
Place of Publication:	Mason, Ohio
Published:	Thomson;
Year of Publication:	c2007
Description:	xix, 955 p.ill. : 25 cm.;
Subject:	Public interest -
Subject:	Marketing - Moral and ethical aspects -
Subject:	Social marketing -
Subject:	Consumer behavior -
Subject:	Marketing - Social aspects -
Notes:	Assembles academic contributions that have already been published in journals, coupled with invited commentaries
ISBN:	9780324304305

Explorations of marketing in society
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors] - Mason, Ohio : Thomson, c2007. - xix, 955 p. ; ill. ; 25 cm..
Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Includes bibliographical references and index.
ISBN 9780324304305ISBN 0324304307
Public interestMarketingSocial marketingConsumer behaviorMarketing -- Moral and ethical aspects -- Social aspects

Wilkie, William L.

Explorations of marketing in society
LDR:00903nam 2200265 i 450 001 500458
005 20101024100033.0
009 a(OCoLC)77048145
009 a(OCoLC)ocm77048145
009 a2006101636
010 1 $a 9780324304305 $b (alk. paper)
010 1 $a 0324304307 $b (hbk.) $d US89.95
100 $a 20080130d2007 am0y0engy50020302ba
101 0 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Explorations of marketing in society $f Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]
210 $a Mason, Ohio $d c2007 $c Thomson
215 1 $a xix, 955 p. $c ill. $d 25 cm.
300 $a Assembles academic contributions that have already been published in journals, coupled with invited commentaries
320 $a Includes bibliographical references and index
606 $a Public interest $3 454126 $2 lc $3 740724
606 $a Marketing $x Moral and ethical aspects $3 493234 $2 lc $3 740723
606 $a Social marketing $3 493233 $2 lc $3 730701
606 $a Consumer behavior $3 398650 $2 lc $3 726645
606 $a Marketing $x Social aspects $3 479519 $2 lc $3 734765
676 $a 306.34 $v 22
680 $a HF5414 $b E96 2007
702 1 $a Wilkie $b William L. $3 398649
702 1 $a Block $b Lauren G. $3 493232
702 1 $a Gundlach $b Gregory T. $3 493231
801 0 $b DLC
801 0 $a tw $b BIB $c 20071119
801 2 $a tw $b NFU $c 20091110 $g CCR $m 3

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E029397

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

306.34 E966 2007

一般使用(Normal)

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1 records • Pages 1 •
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