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Integrated marketing communications

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Chitty, William

Integrated marketing communications

Record Type:	Language materials, printed : monographic
Author:	ChittyWilliam,
Alternative Intellectual Responsibility:	BarkerNigel,
Alternative Intellectual Responsibility:	ShimpTerence A,
Place of Publication:	South Melbourne, Victoria
Published:	Thomson;
Year of Publication:	c2005
Edition:	1st Pacific Rim ed.
Description:	xx, 471 p.col. ill. : 28 cm.;
Subject:	Communication in marketing - Pacific Area -
Subject:	Sales promotion - Pacific Area -
Notes:	Includes indexes
ISBN:	0170120082

Integrated marketing communications
Chitty, William

Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp - 1st Pacific Rim ed.. - South Melbourne, Victoria : Thomson, c2005. - xx, 471 p. ; col. ill. ; 28 cm..
Includes indexes.
ISBN 0170120082
Communication in marketingSales promotion -- Pacific Area -- Pacific Area

Barker, Nigel

Integrated marketing communications
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200 1 $a Integrated marketing communications $f William Chitty, Nigel Barker and Terence A. Shimp
205 $a 1st Pacific Rim ed.
210 $a South Melbourne, Victoria $d c2005 $c Thomson
215 1 $a xx, 471 p. $c col. ill. $d 28 cm.
300 $a Includes indexes
333 $a For tertiary students
606 $a Communication in marketing $z Pacific Area $3 494086 $2 lc $3 737576
606 $a Sales promotion $z Pacific Area $3 494087 $2 lc $3 737577
660 $a p------
700 1 $a Chitty $b William $3 494084
701 1 $a Barker $b Nigel $3 494085
701 1 $a Shimp $b Terence A $3 390929
801 0 $a tw $b BIB $c 20071119
801 2 $a tw $b NFU $c 20090929 $g CCR $m 3

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E029136

圖書館3F 書庫

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一般圖書

658.802 C543 2005

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