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The white paper marketing handbook :...

Bly, Robert W.

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs

Record Type:	Language materials, printed : monographic
Title Information:	how to generate more leads and sales with white papers, special reports, booklets, and CDs
Author:	BlyRobert W.,
Place of Publication:	Mason, Ohio
Published:	Thomson;
Year of Publication:	c2006
Description:	xv, 229 p.ill. : 24 cm.;
Subject:	Communication in marketing -
Subject:	Market segmentation -
Subject:	Advertising -
Subject:	Selling -
ISBN:	0324300824

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs
Bly, Robert W.

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs / Robert W. Bly - Mason, Ohio : Thomson, c2006. - xv, 229 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0324300824
Communication in marketingMarket segmentationAdvertisingSelling

The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs
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