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Return on ideas : a practical guide ...
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Nichols, David
Return on ideas : a practical guide to making innovation pay
Record Type:
Language materials, printed : monographic
Title Information:
a practical guide to making innovation pay
Author:
NicholsDavid,
Place of Publication:
Chichester, England
Published:
John Wiley & Sons;
Year of Publication:
c2007
Description:
xvi, 261 p.ill. : 25 cm.;
Subject:
Diffusion of innovations -
Subject:
Brand name products -
Subject:
Product management -
Notes:
"A Brandgym book"--Cover
ISBN:
0470028572
Return on ideas : a practical guide to making innovation pay
Nichols, David
Return on ideas
: a practical guide to making innovation pay / David Nichols - Chichester, England : John Wiley & Sons, c2007. - xvi, 261 p. ; ill. ; 25 cm..
"A Brandgym book"--CoverIncludes index.
ISBN 0470028572ISBN 9780470028575
Diffusion of innovationsBrand name productsProduct management
Return on ideas : a practical guide to making innovation pay
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a practical guide to making innovation pay
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xvi, 261 p.
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"A Brandgym book"--Cover
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3
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