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品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象...

林文寶

品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象為干擾變項 = The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable

Record Type:	Language materials, printed : monographic
Paralel Title:	The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable
Author:	許佳新,
Secondary Intellectual Responsibility:	林文寶,
Place of Publication:	雲林縣
Published:	國立虎尾科技大學;
Year of Publication:	民97[2008]
Edition:	初版
Description:	56面圖 : 30公分;
Subject:	品牌延伸購買態度
Subject:	品牌形象
Subject:	品牌忠誠度
Subject:	產品來源國形象
Subject:	知覺品質
Subject:	brand image
Subject:	brand loyalty
Subject:	perceived quality
Subject:	product country- of- origin image
Subject:	purchase attitude of brand extension
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2506200814062100

品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象為干擾變項 = The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable
許, 佳新

品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象為干擾變項 = The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable / 許佳新撰 - 初版. - 雲林縣 : 國立虎尾科技大學, 民97[2008]. - 56面 ; 圖 ; 30公分.
含參考書目.
品牌延伸購買態度品牌形象品牌忠誠度產品來源國形象知覺品質brand imagebrand loyaltyperceived qualityproduct country- of- origin imagepurchase attitude of brand extension

林, 文寶

品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象為干擾變項 = The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable
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