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Financial services marketing : an in...

Waite, Nigel.

Financial services marketing : an international guide to principles and practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an international guide to principles and practice
作者:	EnnewChristine.,
合作者:	WaiteNigel.,
出版地:	London
出版者:	Elsevier/Butterworth-Heinemann;
出版年:	2007.
版本:	1st ed.
面頁冊數:	xvi, 400 p.ill. : 25 cm.;
標題:	Financial services industry - Marketing. -
附註:	Includes bibliographical references (p. [381]-389) and index.
ISBN:	0750669977

Financial services marketing : an international guide to principles and practice
Ennew, Christine.

Financial services marketing : an international guide to principles and practice / Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]. - 1st ed.. - London : Elsevier/Butterworth-Heinemann, 2007.. - xvi, 400 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [381]-389) and index..
ISBN 0750669977ISBN 9780750669979
Financial services industry -- Marketing.

Waite, Nigel.

Financial services marketing : an international guide to principles and practice
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