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Integrated marketing communications ...

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Shimp, Terence A.

Integrated marketing communications in advertising and promotion

Record Type:	Language materials, printed : monographic
Author:	ShimpTerence A.,
Place of Publication:	Mason, OH
Published:	Thomson/South-Western;
Year of Publication:	c2007.
Edition:	7th ed.
Description:	xx, 629 p.ill. (chiefly col.) : 28 cm.;
Subject:	Sales promotion. -
Subject:	Direct marketing. -
Subject:	Communication in marketing. -
Subject:	Advertising. -
Notes:	Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
ISBN:	0324408080

Integrated marketing communications in advertising and promotion
Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed.. - Mason, OH : Thomson/South-Western, c2007.. - xx, 629 p. ; ill. (chiefly col.) ; 28 cm..
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003..
ISBN 0324408080ISBN 9780324408089
Sales promotion.Direct marketing.Communication in marketing.Advertising.

Integrated marketing communications in advertising and promotion
LDR:00717nam0 2200205 4500 001 556360
005 20101024013556.0
009 a(OCoLC)77257280
010 1 $a 0324408080 $b ISE : pbk.
010 1 $a 9780324408089 $b ISE : pbk. $d NT1008
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101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Integrated marketing communications in advertising and promotion $f Terence A. Shimp.
205 $a 7th ed.
210 $a Mason, OH $d c2007. $c Thomson/South-Western
215 1 $a xx, 629 p. $c ill. (chiefly col.) $d 28 cm.
300 $a Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
606 $2 lc $a Sales promotion. $3 550049
606 $2 lc $a Direct marketing. $3 550048
606 $2 lc $a Communication in marketing. $3 550047
606 $2 lc $a Advertising. $3 550046
700 $a Shimp $b Terence A. $3 550045
801 0 $a US $b DLC $c 20081201 $g AACR2
801 2 $a TW $b NFU $c 20090721 $g CCR $m 3

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E028735

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一般圖書

658.82 S556 2007

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