語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Integrated marketing communications ...
~
Shimp, Terence A.
Integrated marketing communications in advertising and promotion
紀錄類型:
書目-語言資料,印刷品 : 單行本
作者:
ShimpTerence A.,
出版地:
Mason, OH
出版者:
Thomson/South-Western;
出版年:
c2007.
版本:
7th ed.
面頁冊數:
xx, 629 p.ill. (chiefly col.) : 28 cm.;
標題:
Sales promotion. -
標題:
Direct marketing. -
標題:
Communication in marketing. -
標題:
Advertising. -
附註:
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
ISBN:
0324408080
Integrated marketing communications in advertising and promotion
Shimp, Terence A.
Integrated marketing communications in advertising and promotion
/ Terence A. Shimp. - 7th ed.. - Mason, OH : Thomson/South-Western, c2007.. - xx, 629 p. ; ill. (chiefly col.) ; 28 cm..
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003..
ISBN 0324408080ISBN 9780324408089
Sales promotion.Direct marketing.Communication in marketing.Advertising.
Integrated marketing communications in advertising and promotion
LDR
:00717nam0 2200205 4500
001
556360
005
20101024013556.0
009
a(OCoLC)77257280
010
1
$a
0324408080
$b
ISE : pbk.
010
1
$a
9780324408089
$b
ISE : pbk.
$d
NT1008
100
$a
20090113h akaa0chia50020302ba
101
0
$a
eng
102
$a
us
105
$a
a a 001yy
200
1
$a
Integrated marketing communications in advertising and promotion
$f
Terence A. Shimp.
205
$a
7th ed.
210
$a
Mason, OH
$d
c2007.
$c
Thomson/South-Western
215
1
$a
xx, 629 p.
$c
ill. (chiefly col.)
$d
28 cm.
300
$a
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
606
$2
lc
$a
Sales promotion.
$3
550049
606
$2
lc
$a
Direct marketing.
$3
550048
606
$2
lc
$a
Communication in marketing.
$3
550047
606
$2
lc
$a
Advertising.
$3
550046
700
$a
Shimp
$b
Terence A.
$3
550045
801
0
$a
US
$b
DLC
$c
20081201
$g
AACR2
801
2
$a
TW
$b
NFU
$c
20090721
$g
CCR
$m
3
筆 0 讀者評論
全部
圖書館3F 書庫
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
E028735
圖書館3F 書庫
一般圖書(BOOK)
一般圖書
658.82 S556 2007
一般使用(Normal)
在架
0
預約
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入