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Global marketing : foreign entry, lo...
~
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management
Record Type:
Language materials, printed : monographic
Title Information:
foreign entry, local marketing & global management
Author:
JohanssonJohny K.,
Place of Publication:
Boston
Published:
McGraw-Hill/Irwin;
Year of Publication:
2006.
Edition:
4th ed.
Description:
xvi, 647 p.ill. : 28 cm.;
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Export marketing. -
Subject:
Export marketing - Management. -
Notes:
Includes indexes.
ISBN:
0072961805
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
Global marketing
: foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed.. - Boston : McGraw-Hill/Irwin, 2006.. - xvi, 647 p. ; ill. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing).
Includes indexes..
ISBN 0072961805ISBN 0071244549
Export marketing.Export marketing -- Management.
Global marketing : foreign entry, local marketing & global management
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