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Marketing
Record Type:
Language materials, printed : monographic
Secondary Intellectual Responsibility:
KerinRoger A.,
Place of Publication:
Boston
Published:
McGraw-Hill/Irwin;
Year of Publication:
c2006.
Edition:
8th ed.
Description:
xlvi, 733 p.col. ill., col. maps : 28 cm. ; 1 CD-ROM (4 3/4 in.)+
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Marketing. -
Notes:
Includes bibliographical references (p. 673-700) and indexes.
ISBN:
0071116087
Marketing
Marketing
/ Roger A. Kerin ... [et al.]. - 8th ed.. - Boston : McGraw-Hill/Irwin, c2006.. - xlvi, 733 p. ; col. ill., col. maps ; 28 cm. . - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical references (p. 673-700) and indexes..
ISBN 0071116087ISBN 0071116095ISBN 0072828803ISBN 0072828889ISBN 0073080152ISBN 9780071116091ISBN 9780071116084
Marketing.
Kerin, Roger A.
Marketing
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圖書館3F 書庫
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