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Hospitality marketing management

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Bojanic, David C.

Hospitality marketing management

Record Type:	Language materials, printed : monographic
Author:	ReidRobert D.,
Alternative Intellectual Responsibility:	BojanicDavid C.,
Place of Publication:	Hoboken, N.J.
Published:	Wiley;
Year of Publication:	c2006.
Edition:	4th ed.
Description:	xiv, 626 p.col. ill. : 29 cm.;
Subject:	Food service - Marketing. -
Subject:	Hospitality industry - Marketing. -
Subject:	Restaurants - Marketing. -
Notes:	Includes bibliographical references and index.
ISBN:	9780471476542

Hospitality marketing management
Reid, Robert D.

Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 4th ed.. - Hoboken, N.J. : Wiley, c2006.. - xiv, 626 p. ; col. ill. ; 29 cm..
Includes bibliographical references and index..
ISBN 9780471476542ISBN 0471476544
Food serviceHospitality industryRestaurants -- Marketing. -- Marketing. -- Marketing.

Bojanic, David C.

Hospitality marketing management
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210 $a Hoboken, N.J. $d c2006. $c Wiley
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647.950688 R357 2006

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