國立虎尾科技大學 |

Language: English

Back

Customer obsession : = how to acquir...

Azevedo, Abaete de.

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer obsession :/ Abaete de Azevedo and Ricardo Pomeranz.
Reminder of title:	how to acquire, retain, and grow customers in the new age of relationship marketing /
Author:	Azevedo, Abaete de.
other author:	Pomeranz, Ricardo.
Published:	New York :McGraw-Hill, : c2008.,
Description:	xi, 226 p. :ill. ; : 24 cm. ;
Subject:	Customer relations. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0811/2008007086.html
ISBN:	0071497048

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaete de.

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing /Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill. ;24 cm.

Includes bibliographical references (p. 217-220) and index.

Industry, retail or consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048

LCCN: 2008007086Subjects--Topical Terms:

560399
Customer relations.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
LDR:01229cam a22002178a 4500 001 615850
005 20091003205137.0
008 100105s2008 nyua erb 001 0 eng
010 $a 2008007086
020 $a 0071497048
020 $a 9780071497046 : $c NT921
035 $a e 00032013
040 $a DLC $c DLC $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HC79.C6 $b A94 2008
082 0 0 $a 658.8/12 $2 22
100 1 $a Azevedo, Abaete de. $3 643540
245 1 0 $a Customer obsession : $b how to acquire, retain, and grow customers in the new age of relationship marketing / $c Abaete de Azevedo and Ricardo Pomeranz.
260 # $a New York : $c c2008. $b McGraw-Hill,
300 $a xi, 226 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 217-220) and index.
505 0 # $a Industry, retail or consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
650 # 0 $a Customer relations. $3 560399
650 # 0 $a Marketing. $3 557931
650 # 0 $a Consumers. $3 576003
700 1 # $a Pomeranz, Ricardo. $3 643541
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0811/2008007086.html