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The brand bubble : = the looming cri...

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Gerzema, John, (1961-)

The brand bubble : = the looming crisis in brand value and how to avoid it /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The brand bubble :/ John Gerzema, Ed Lebar ; foreword by Peter Stringham.
Reminder of title:	the looming crisis in brand value and how to avoid it /
Author:	Gerzema, John,
other author:	Lebar, Ed,
Published:	Hoboken, NJ :Jossey-Bass A Wiley Imprint, : c2008.,
Description:	x, 252 p. :ill. ; : 24 cm. ;
Subject:	Brand name products - Case studies. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0822/2008027384.html
ISBN:	9780470183878 (cloth) :

The brand bubble : = the looming crisis in brand value and how to avoid it /
Gerzema, John,1961-

The brand bubble :the looming crisis in brand value and how to avoid it /John Gerzema, Ed Lebar ; foreword by Peter Stringham. - Hoboken, NJ :Jossey-Bass A Wiley Imprint,c2008. - x, 252 p. :ill. ;24 cm.

Includes bibliographical references (p. 235-239) and index.

ISBN: 9780470183878 (cloth) :NT921

LCCN: 2008027384Subjects--Topical Terms:

570397
Brand name products
--Case studies.

LC Class. No.: HD69.B7 / G43 2008

Dewey Class. No.: 658.8/27

The brand bubble : = the looming crisis in brand value and how to avoid it /
LDR:00732cam a2200193 a 4500 001 615946
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008 100105s2008 nju erb 001 0 eng
010 $a 2008027384
020 $a 9780470183878 (cloth) : $c NT921
035 $a e 00032110
040 $a DLC $c DLC $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HD69.B7 $b G43 2008
082 0 0 $a 658.8/27 $2 22
100 1 $a Gerzema, John, $d 1961- $3 643773
245 1 4 $a The brand bubble : $b the looming crisis in brand value and how to avoid it / $c John Gerzema, Ed Lebar ; foreword by Peter Stringham.
260 # $a Hoboken, NJ : $c c2008. $b Jossey-Bass A Wiley Imprint,
300 $a x, 252 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 235-239) and index.
650 # 0 $a Brand name products $v Case studies. $3 570397 $3 727338
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Brand name products $x Valuation. $3 643774
700 1 # $a Lebar, Ed, $d 1943- $3 643775
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0822/2008027384.html

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E032110

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一般圖書

658.827 G388 2008

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1 records • Pages 1 •
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