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Consumer behavior and advertising in...

Krugman, Edward.

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior and advertising involvement :/ [edited by] Edward P. Krugman.
Reminder of title:	selected works of Herbert E. Krugman /
Author:	Krugman, Herbert.
other author:	Krugman, Edward.
Published:	New York :Routledge/Taylor & Francis, : c2008.,
Description:	344 p. :ill. ; : 24 cm.;
Subject:	Consumer behavior. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0812/2008009298.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0916/2008009298-d.html
ISBN:	9780805857887 (hbk.) :

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
Krugman, Herbert.

Consumer behavior and advertising involvement :selected works of Herbert E. Krugman /[edited by] Edward P. Krugman. - New York :Routledge/Taylor & Francis,c2008. - 344 p. :ill. ;24 cm. - Marketing and consumer psychology series.

Includes bibliographical references and indexes.

ISBN: 9780805857887 (hbk.) :NT2051

LCCN: 2008009298Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5822 / .K78 2008

Dewey Class. No.: 658.8/342

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
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245 1 0 $a Consumer behavior and advertising involvement : $b selected works of Herbert E. Krugman / $c [edited by] Edward P. Krugman.
260 # $a New York : $c c2008. $b Routledge/Taylor & Francis,
300 $a 344 p. : $b ill. ; $c 24 cm.
490 0 $a Marketing and consumer psychology series
504 $a Includes bibliographical references and indexes.
650 # 0 $a Consumer behavior. $3 560272
650 # 0 $a Advertising $x Psychological aspects. $3 643864
700 1 # $a Krugman, Edward. $3 643865
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0812/2008009298.html
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