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Marketing strategies : = a contempor...

Gurau, Calin.

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategies :/
Reminder of title:	a contemporary approach. /
Author:	Ranchhod, Ashok.
other author:	Gurau, Calin.
Published:	Harlow, England ;Financial Times Prentice Hall, : 2007.,
Description:	xxi, 416 p. :ill. ; : 25 cm.;
Notes:	Prev. ed. has different subtitle: a twenty-first century approach.
Subject:	Strategic planning. -
ISBN:	9780273706748 (pbk.)

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
Ranchhod, Ashok.

Marketing strategies :a contemporary approach. / - 2nd ed. - Harlow, England ;Financial Times Prentice Hall,2007. - xxi, 416 p. :ill. ;25 cm.

Prev. ed. has different subtitle: a twenty-first century approach.

Includes bibliographical references (p. [392]-407) and index.

ISBN: 9780273706748 (pbk.)

Nat. Bib. No.: GBA709747bnbSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415 / .R3217 2007

Dewey Class. No.: 658.802

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
LDR:00774cam a2200217 a 4500 001 637439
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008 100129s2007 enka b 001 0 eng
015 $a GBA709747 $2 bnb
020 $a 9780273706748 (pbk.)
020 $a 0273706748 (pbk.) : $c US$120.00
035 $a (OCoLC)82671689
035 $a ocm82671689
040 $a UKM $c UKM $d BWKUK $d CPV $d NFU
050 # 4 $a HF5415 $b .R3217 2007
082 0 4 $a 658.802 $2 22
100 1 $a Ranchhod, Ashok. $3 700442
245 1 0 $a Marketing strategies : $b a contemporary approach. / $b Ashok Ranchhod and Calin Gurau.
250 $a 2nd ed.
260 # $a Harlow, England ; $a New York : $c 2007. $b Financial Times Prentice Hall,
300 $a xxi, 416 p. : $b ill. ; $c 25 cm.
500 $a Prev. ed. has different subtitle: a twenty-first century approach.
504 $a Includes bibliographical references (p. [392]-407) and index.
650 # 0 $a Strategic planning. $3 556511
650 # 0 $a Marketing $x Management. $3 568118
700 1 # $a Gurau, Calin. $3 700443