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Design-driven innovation : = changin...

Verganti, Roberto.

Design-driven innovation : = changing the rules of competition by radically innovating what things mean /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Design-driven innovation :/ Roberto Verganti.
Reminder of title:	changing the rules of competition by radically innovating what things mean /
Author:	Verganti, Roberto.
Published:	Boston, Mass. ,Harvard Business Press, : c2009.:,
Description:	xv, 272 p. :ill. ; : 25 cm.;
Subject:	Technological innovations. -
ISBN:	9781422124826 (cloth) :

Design-driven innovation : = changing the rules of competition by radically innovating what things mean /
Verganti, Roberto.

Design-driven innovation :changing the rules of competition by radically innovating what things mean /Roberto Verganti. - Boston, Mass. ,Harvard Business Press,c2009.: - xv, 272 p. :ill. ;25 cm.

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

ISBN: 9781422124826 (cloth) :NT1100

LCCN: 2008051751Subjects--Topical Terms:

564143
Technological innovations.

LC Class. No.: HC79.T4 / V465 2009

Dewey Class. No.: 658.5/14

Design-driven innovation : = changing the rules of competition by radically innovating what things mean /
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010 $a 2008051751
020 $a 9781422124826 (cloth) : $c NT1100
020 $a 1422124827 (cloth)
035 $a (OCoLC)ocn213312343
035 $a 2008051751
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d BWX $d CDX $d IAI $d DLC $d NFU
050 0 0 $a HC79.T4 $b V465 2009
082 0 0 $a 658.5/14 $2 22
100 1 $a Verganti, Roberto. $3 721049
245 1 0 $a Design-driven innovation : $b changing the rules of competition by radically innovating what things mean / $c Roberto Verganti.
260 # $a Boston, Mass. , $c c2009.: $b Harvard Business Press,
300 $a xv, 272 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [241]-259) and index.
505 0 # $a Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
650 # 0 $a Technological innovations. $3 564143
650 # 0 $a Industrial management. $3 556510