• 整合行銷傳播 = Integrated marketing communications : theory and practical
  • Record Type: Language materials, printed : monographic
    Paralel Title: Integrated marketing communications
    Title Information: theory and practical
    Author: 葉鳳強,
    Alternative Intellectual Responsibility: 許逸竑,
    Alternative Intellectual Responsibility: 吳家德,
    Place of Publication: 臺北市
    Published: 五南;
    Year of Publication: 2010.10
    Edition: 二版
    Description: [20],520面圖,表格 : 26公分;
    Subject: 行銷傳播 -
    Subject: 行銷案例 -
    ISBN: 9789571160993
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