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整合行銷傳播 = Integrated marketing communications : theory and practical
Record Type:
Language materials, printed : monographic
Paralel Title:
Integrated marketing communications
Title Information:
theory and practical
Author:
葉鳳強,
Alternative Intellectual Responsibility:
許逸竑,
Alternative Intellectual Responsibility:
吳家德,
Place of Publication:
臺北市
Published:
五南;
Year of Publication:
2010.10
Edition:
二版
Description:
[20],520面圖,表格 : 26公分;
Subject:
行銷傳播 -
Subject:
行銷案例 -
ISBN:
9789571160993
整合行銷傳播 = Integrated marketing communications : theory and practical
葉, 鳳強
整合行銷傳播
= Integrated marketing communications : theory and practical / 葉鳳強,吳家德,許逸竑著 - 二版. - 臺北市 : 五南, 2010.10. - [20],520面 ; 圖,表格 ; 26公分.
參考書目:面515-518.
ISBN 9789571160993
行銷傳播行銷案例
許, 逸竑
整合行銷傳播 = Integrated marketing communications : theory and practical
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theory and practical
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版權頁題名:整合行銷傳播理論與實務
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theory and practical
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