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消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 ...

Yi Hsu

消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 = The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer

Record Type:	Language materials, printed : monographic
Paralel Title:	The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer
Author:	曾錦和,
Secondary Intellectual Responsibility:	徐怡,
Place of Publication:	雲林縣
Published:	國立虎尾科技大學;
Year of Publication:	民100[2011]
Edition:	初版
Description:	99面圖 : 30公分;
Subject:	品牌認知
Subject:	品牌態度
Subject:	行銷通路契合度
Subject:	品牌延伸
Subject:	購買意願
Subject:	Brand Cognition
Subject:	Brand Attitude
Subject:	Marketing Channel Fit
Subject:	Brand Extension
Subject:	Purchase Intentions
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-1206201121272500

消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 = The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer
曾, 錦和

消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 = The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer / 曾錦和撰 - 初版. - 雲林縣 : 國立虎尾科技大學, 民100[2011]. - 99面 ; 圖 ; 30公分.
含參考書目.
品牌認知品牌態度行銷通路契合度品牌延伸購買意願Brand CognitionBrand AttitudeMarketing Channel FitBrand ExtensionPurchase Intentions

徐, 怡

消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 = The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer
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