| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Consumer behavior :/ Michael R. Solomon. |
| Reminder of title: |
buying, having, and being / |
| Author: |
Solomon, Michael R. |
| Published: |
Boston, Mass. ,Pearson, : c2011.:, |
| Description: |
680 p. :ill. (chiefly col.) ; : 28 cm.; |
| Notes: |
Previous ed.: 2009. |
| Subject: |
Market surveys. - |
| ISBN: |
9780137034963 (Global ed. : pbk.) : |