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Turn clicks into customers : = prove...

Forrester, Duane.

Turn clicks into customers : = proven marketing techniques for converting online traffic into revenue /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Turn clicks into customers :/ Duane Forrester.
Reminder of title:	proven marketing techniques for converting online traffic into revenue /
Author:	Forrester, Duane.
Published:	New York :McGraw-Hill, : c2010.,
Description:	xv, 220 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Customer relations. -
ISBN:	0071635165 (pbk.) :

Turn clicks into customers : = proven marketing techniques for converting online traffic into revenue /
Forrester, Duane.

Turn clicks into customers :proven marketing techniques for converting online traffic into revenue /Duane Forrester. - New York :McGraw-Hill,c2010. - xv, 220 p. :ill. ;24 cm.

Includes index.

Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.

This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]

ISBN: 0071635165 (pbk.) :NT595Subjects--Topical Terms:

560399
Customer relations.

LC Class. No.: HF5415.1265 / .F673 2010

Dewey Class. No.: 658.8/72 / F731

Turn clicks into customers : = proven marketing techniques for converting online traffic into revenue /
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020 $a 0071635165 (pbk.) : $c NT595
020 $a 9780071635165 (pbk.) : $c NT595
035 $a 16088457 22
040 $a DLC $c DLC
050 0 0 $a HF5415.1265 $b .F673 2010
082 0 0 $a 658.8/72 $b F731
100 1 $a Forrester, Duane. $3 838977
245 1 0 $a Turn clicks into customers : $b proven marketing techniques for converting online traffic into revenue / $c Duane Forrester.
260 $a New York : $c c2010. $b McGraw-Hill,
300 $a xv, 220 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
520 $a This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--[book cover]
650 0 $a Customer relations. $3 560399
650 0 $a Internet advertising. $3 567920
650 0 $a Internet marketing. $3 559675