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Mobile marketing : = fundamentals an...
~
Yilmaz, Cengiz.
Mobile marketing : = fundamentals and strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Mobile marketing :/ Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
Reminder of title:
fundamentals and strategy /
Author:
Varnali, Kaan.
other author:
Toker, Aysegul.
Published:
New York :McGraw-Hill, : c2011.,
Description:
xii, 163 p. :ill. ; : 22 cm.;
Subject:
Telemarketing. -
ISBN:
0071743022 (hbk.) :
Mobile marketing : = fundamentals and strategy /
Varnali, Kaan.
Mobile marketing :
fundamentals and strategy /Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. - New York :McGraw-Hill,c2011. - xii, 163 p. :ill. ;22 cm.
Includes bibliographical references and index.
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
ISBN: 0071743022 (hbk.) :NT780Subjects--Topical Terms:
657595
Telemarketing.
LC Class. No.: HF5415.1265 / .V367 2011
Dewey Class. No.: 658.8/72 / V287
Mobile marketing : = fundamentals and strategy /
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Varnali, Kaan.
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Mobile marketing :
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fundamentals and strategy /
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Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
260
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New York :
$c
c2011.
$b
McGraw-Hill,
300
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xii, 163 p. :
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ill. ;
$c
22 cm.
504
$a
Includes bibliographical references and index.
505
0
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Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
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Telemarketing.
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657595
700
1
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Toker, Aysegul.
$3
838983
700
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Yilmaz, Cengiz.
$3
838984
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E037937
圖書館3F 書庫
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658.872 V317 2011
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