Strategy from the outside in : = pro...
Moorman, Christine.

 

  • Strategy from the outside in : = profiting from customer value /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Strategy from the outside in :/ George S. Day, Christine Moorman.
    Reminder of title: profiting from customer value /
    Author: Day, George S.
    other author: Moorman, Christine.
    Published: New York :McGraw-Hill, : c2010.,
    Description: iv, 312 p. :ill. ; : 24 cm.;
    Subject: Marketing - Management. -
    ISBN: 0071742298 (hbk.) :
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  • 1 records • Pages 1 •
 
E037949 圖書館3F 書庫 一般圖書(BOOK) 一般圖書 658.802 D273 2010 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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