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Strategy from the outside in : = pro...
~
Moorman, Christine.
Strategy from the outside in : = profiting from customer value /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategy from the outside in :/ George S. Day, Christine Moorman.
Reminder of title:
profiting from customer value /
Author:
Day, George S.
other author:
Moorman, Christine.
Published:
New York :McGraw-Hill, : c2010.,
Description:
iv, 312 p. :ill. ; : 24 cm.;
Subject:
Marketing - Management. -
ISBN:
0071742298 (hbk.) :
Strategy from the outside in : = profiting from customer value /
Day, George S.
Strategy from the outside in :
profiting from customer value /George S. Day, Christine Moorman. - New York :McGraw-Hill,c2010. - iv, 312 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0071742298 (hbk.) :NT990Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .D3694 2010
Dewey Class. No.: 658.802 / D273
Strategy from the outside in : = profiting from customer value /
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Strategy from the outside in :
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profiting from customer value /
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George S. Day, Christine Moorman.
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c2010.
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McGraw-Hill,
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iv, 312 p. :
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24 cm.
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Includes bibliographical references and index.
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Marketing
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568118
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Moorman, Christine.
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839002
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