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Branding and sustainable competitive...

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Kulshretha, Chinmaya, (1976-)

Branding and sustainable competitive advantage = building virtual presence /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding and sustainable competitive advantage/ Avinash Kapoor and Chinmaya Kulshretha, editors.
Reminder of title:	building virtual presence /
other author:	Kapoor, Avinash.
Published:	Hershey, Pa. :IGI Global, : 2011.,
Description:	xi, 282 p. :ill. ; : 30 cm.;
Subject:	Branding (Marketing) -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9
ISBN:	9781613501726 (electronic bk.)

Branding and sustainable competitive advantage = building virtual presence /
Branding and sustainable competitive advantagebuilding virtual presence /[electronic resource] :Avinash Kapoor and Chinmaya Kulshretha, editors. - Hershey, Pa. :IGI Global,2011. - xi, 282 p. :ill. ;30 cm.

Includes bibliographical references.

ISBN: 9781613501726 (electronic bk.) Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B72 2011e

Dewey Class. No.: 658.8/27

Branding and sustainable competitive advantage = building virtual presence /
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005 20121024140525.0
008 130107s2011 paua fsb 000 0 eng d
010 $z 2011031126
020 $a 9781613501726 (electronic bk.)
020 $a 9781613501719 (hbk.)
020 $a 9781613501733 (print & perpetual access)
035 $a (CaBNVSL)gtp00549889
035 $a (OCoLC)760054755
035 $a 00000513
040 $a CaBNVSL $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.1255 $b .B72 2011e
082 0 4 $a 658.8/27 $2 23
245 0 0 $a Branding and sustainable competitive advantage $h [electronic resource] : $b building virtual presence / $c Avinash Kapoor and Chinmaya Kulshretha, editors.
260 $a Hershey, Pa. : $b IGI Global, $c 2011.
300 $a xi, 282 p. : $b ill. ; $c 30 cm.
504 $a Includes bibliographical references.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Brand name products $x Management. $3 559676
650 0 $a Product management. $3 560736
700 1 $a Kapoor, Avinash. $3 864552
700 1 $a Kulshretha, Chinmaya, $d 1976- $3 864553
710 2 $a IGI Global. $3 805187
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9

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