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廣告修辭新論 : = 從創意策略到文圖實踐 = Advertising rhetoric : from creative strategy to performance /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	廣告修辭新論 :/ 邱順應編著.
Reminder of title:	從創意策略到文圖實踐 = Advertising rhetoric : from creative strategy to performance /
remainder title:	Advertising rhetoric :
Author:	邱順應.
Published:	臺北市 :智勝文化, : 2013.02.,
Description:	[14], 392面 :圖, 表 ; : 26公分.;
Notes:	含索引.
Subject:	廣告寫作. -
ISBN:	9789577298775 (平裝) :

廣告修辭新論 : = 從創意策略到文圖實踐 = Advertising rhetoric : from creative strategy to performance /
邱順應.

廣告修辭新論 :從創意策略到文圖實踐 = Advertising rhetoric : from creative strategy to performance /Advertising rhetoric :from creative strategy to performance邱順應編著. - 初版. - 臺北市 :智勝文化,2013.02. - [14], 392面 :圖, 表 ;26公分.

含索引.

參考書目 : 面387.

ISBN: 9789577298775 (平裝) :NT500Subjects--Topical Terms:

915786
廣告寫作.

廣告修辭新論 : = 從創意策略到文圖實踐 = Advertising rhetoric : from creative strategy to performance /
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