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Identifying hidden needs = creating ...

Goffin, Keith.

Identifying hidden needs = creating breakthrough products /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Identifying hidden needs/ Keith Goffin, Fred Lemke, and Ursula Koners.
Reminder of title:	creating breakthrough products /
Author:	Goffin, Keith.
other author:	Lemke, Fred.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2010.,
Description:	1 online resource (xxiv, 261 p.) :ill. :
Subject:	New products - Marketing. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230294486 (electronic bk.)

Identifying hidden needs = creating breakthrough products /
Goffin, Keith.

Identifying hidden needscreating breakthrough products /[electronic resource] :Keith Goffin, Fred Lemke, and Ursula Koners. - Houndmills, Basingstoke ;Palgrave Macmillan,2010. - 1 online resource (xxiv, 261 p.) :ill.

Includes bibliographical references and index.

PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED -- PART II: TRADITIONAL MARKET RESEARCH METHODS --PART III: INNOVATIVE MARKET RESEARCH METHODS -- PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

ISBN: 9780230294486 (electronic bk.)

Standard No.: 9786612998201

Source: 310519Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

576304
New products
--Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.153 / .G64 2010

Dewey Class. No.: 658.8/3

Identifying hidden needs = creating breakthrough products /
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245 1 0 $a Identifying hidden needs $h [electronic resource] : $b creating breakthrough products / $c Keith Goffin, Fred Lemke, and Ursula Koners.
260 $a Houndmills, Basingstoke ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xxiv, 261 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED -- PART II: TRADITIONAL MARKET RESEARCH METHODS --PART III: INNOVATIVE MARKET RESEARCH METHODS -- PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.
520 $a Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
588 $a Description based on print version record.
650 0 $a New products $x Marketing. $3 576304
650 0 $a Strategic planning. $3 556511
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Research. $2 bisacsh $3 811409
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Lemke, Fred. $3 934358
700 1 $a Koners, Ursula. $3 934359
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230294486 $z An electronic book accessible through the World Wide Web; click for information
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938 $a EBSCOhost $b EBSC $n 356957
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