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Brand champions = how superheroes br...

Buckingham, Ian P., (1967-)

Brand champions = how superheroes bring brands to life /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand champions/ Ian P Buckingham.
Reminder of title:	how superheroes bring brands to life /
Author:	Buckingham, Ian P.,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
Description:	1 online resource (xii, 209 p.) :ill. :
Subject:	Brand name products. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand champions = how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

557929
Brand name products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions = how superheroes bring brands to life /
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019 $a 710888815
020 $a 9780230304659 (electronic bk.)
020 $a 0230304656 (electronic bk.)
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050 4 $a HD69.B7 $b B8315 2011eb
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 22
100 1 $a Buckingham, Ian P., $d 1967- $3 643776
245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 557929
650 0 $a Branding (Marketing) $3 568096
650 0 $a Brand name products $v Case studies. $3 570397 $3 727338
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 811188
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 936363
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 812764
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
938 $a Coutts Information Services $b COUT $n 17556892
938 $a ebrary $b EBRY $n ebr10454596
938 $a YBP Library Services $b YANK $n 3652738
938 $a EBSCOhost $b EBSC $n 359586
994 $a C0 $b TEF

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