行銷學= = Marketing : an introduction, ...
李元恕.

 

  • 行銷學= = Marketing : an introduction, 11th ed./
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: 行銷學=/ Gary Armstrong,Philip Kotler著 ; 李元恕編譯.
    Reminder of title: Marketing : an introduction, 11th ed./
    Author: 阿姆斯壯
    other author: 科特勒
    Published: 臺北市 :華泰文化, : 2014.03.,
    Description: 7, 648面 :圖, 表 ; : 26公分.;
    Notes: 含索引.
    Subject: 行銷學. -
    ISBN: 9789576099359 (平裝) :
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