| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
行銷3.0=/ 菲利浦.科特勒(Philip Kotler), 陳就學(Hermawan Kartajaya), 伊萬.塞提亞宛(Iwan Setlawan)著 ; 陳. |
| Reminder of title: |
Marketing 3.0 : from products to customers to the human spirit. / |
| remainder title: |
與消費者心靈共鳴 |
| Author: |
科特勒 |
| other author: |
陳就學 |
| Published: |
臺北市 :大和總經銷, : 2014.09., |
| Description: |
277面 :圖, 表格 ; : 21公分.; |
| Notes: |
版權頁副題名: 與消費者心靈共鳴. |
| Subject: |
行銷學. - |
| ISBN: |
9789862419458 (平裝) : |