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Boomer marketing = selling to a rece...
~
Chaston, Ian.
Boomer marketing = selling to a recession resistant market /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Boomer marketing/ Ian Chaston.
Reminder of title:
selling to a recession resistant market /
Author:
Chaston, Ian.
Published:
London : New York :Routledge, : 2009.,
Description:
1 online resource (xii, 265 p.) :ill. :
Subject:
Market segmentation - United States. -
Online resource:
Click here to view
ISBN:
9780203876398 (ebook)
Boomer marketing = selling to a recession resistant market /
Chaston, Ian.
Boomer marketing
selling to a recession resistant market /[electronic resource] :Ian Chaston. - London : New York :Routledge,2009. - 1 online resource (xii, 265 p.) :ill.
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Mode of access: World Wide Web.
ISBN: 9780203876398 (ebook)Subjects--Topical Terms:
664049
Market segmentation
--United States.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.127 / .C53 2009
Dewey Class. No.: 658.804 / C491
Boomer marketing = selling to a recession resistant market /
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[electronic resource] :
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selling to a recession resistant market /
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Ian Chaston.
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London : New York :
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Routledge,
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2009.
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1 online resource (xii, 265 p.) :
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ill.
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Includes bibliographical references and index.
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Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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Also available in print edition.
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Mode of access: World Wide Web.
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Market segmentation
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Middle-aged consumers
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http://www.tandfebooks.com/isbn/9780203876398
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Click here to view
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