Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Communicating India's soft power : =...
~
India
Communicating India's soft power : = Buddha to Bollywood /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Communicating India's soft power :/ Daya Kishan Thussu.
Reminder of title:
Buddha to Bollywood /
Author:
Thussu, Daya Kishan,
Description:
1 online resource.
Subject:
Communication and culture - India. -
Subject:
India - Religion. -
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9781137027894
ISBN:
1137027894 (electronic bk.)
Communicating India's soft power : = Buddha to Bollywood /
Thussu, Daya Kishan,
Communicating India's soft power :
Buddha to Bollywood /Daya Kishan Thussu. - 1 online resource.
Includes bibliographical references and index.
1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--
ISBN: 1137027894 (electronic bk.)
Source: 581982Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
1005513
Communication and culture
--India.Subjects--Geographical Terms:
784969
India
--Religion.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: P94.65.I4 / T58 2013
Dewey Class. No.: 302.23/0954
Communicating India's soft power : = Buddha to Bollywood /
LDR
:02514cam a2200385Ki 4500
001
797788
003
OCoLC
005
20140910115743.0
006
m o d
007
cr cnu---unuuu
008
150519s2013 nyu ob 001 0 eng d
020
$a
1137027894 (electronic bk.)
020
$a
9781137027894 (electronic bk.)
029
1
$a
DEBSZ
$b
405690126
029
1
$a
DKDLA
$b
820120-katalog:000657579
029
1
$a
NLGGC
$b
370482433
035
$a
(OCoLC)862915904
035
$a
ocn862915904
037
$a
581982
$b
Palgrave Macmillan
$n
http://www.palgraveconnect.com
040
$a
UKPGM
$b
eng
$e
rda
$e
pn
$c
UKPGM
$d
OCLCO
$d
IDEBK
$d
CDX
$d
DKDLA
$d
EBLCP
$d
N$T
$d
YDXCP
$d
DEBSZ
043
$a
a-ii---
049
$a
TEFA
050
4
$a
P94.65.I4
$b
T58 2013
072
7
$a
PSY
$x
031000
$2
bisacsh
082
0 4
$a
302.23/0954
$2
23
100
1
$a
Thussu, Daya Kishan,
$e
author.
$3
1005512
245
1 0
$a
Communicating India's soft power :
$b
Buddha to Bollywood /
$c
Daya Kishan Thussu.
264
1
$a
New York, NY :
$b
Palgrave Macmillan,
$c
2013.
300
$a
1 online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
504
$a
Includes bibliographical references and index.
505
0
$a
1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
520
$a
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--
$c
Provided by publisher.
588
$a
Description based on print version record.
650
0
$a
Communication and culture
$z
India.
$3
1005513
650
0
$a
Communication, International.
$3
559746
650
0
$a
International relations and culture
$z
India.
$3
1005514
650
0
$a
Mass media policy
$z
India.
$3
1005515
650
0
$a
National characteristics, East Indian.
$3
658799
650
7
$a
Electronic books
$3
683809
650
7
$a
HISTORY / Asia / India & South Asia.
$2
bisacsh
$3
859534
650
7
$a
HISTORY / Social History.
$2
bisacsh
$3
834729
650
7
$a
POLITICAL SCIENCE / International Relations / General.
$2
bisacsh
$3
835796
650
7
$a
PSYCHOLOGY / Social Psychology
$2
bisacsh
$3
834565
651
0
$a
India
$x
Religion.
$3
784969
655
0
$a
Electronic books.
$2
local
$3
554714
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9781137027894
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login