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Communicating India's soft power : = Buddha to Bollywood /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Communicating India's soft power :/ Daya Kishan Thussu.
Reminder of title:	Buddha to Bollywood /
Author:	Thussu, Daya Kishan,
Description:	1 online resource.
Subject:	Communication and culture - India. -
Subject:	India - Religion. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137027894
ISBN:	1137027894 (electronic bk.)

Communicating India's soft power : = Buddha to Bollywood /
Thussu, Daya Kishan,

Communicating India's soft power :Buddha to Bollywood /Daya Kishan Thussu. - 1 online resource.

Includes bibliographical references and index.

1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

ISBN: 1137027894 (electronic bk.)

Source: 581982Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

1005513
Communication and culture
--India.Subjects--Geographical Terms:

784969
India
--Religion.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: P94.65.I4 / T58 2013

Dewey Class. No.: 302.23/0954

Communicating India's soft power : = Buddha to Bollywood /
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505 0 $a 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
520 $a "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- $c Provided by publisher.
588 $a Description based on print version record.
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650 0 $a Communication, International. $3 559746
650 0 $a International relations and culture $z India. $3 1005514
650 0 $a Mass media policy $z India. $3 1005515
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650 7 $a PSYCHOLOGY / Social Psychology $2 bisacsh $3 834565
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