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User-generated content and its impac...
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SpringerLink (Online service)
User-generated content and its impact on branding = how users and communities create and manage brands in social media /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
User-generated content and its impact on branding/ by Severin Dennhardt.
Reminder of title:
how users and communities create and manage brands in social media /
Author:
Dennhardt, Severin.
Published:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
Description:
xiii, 129 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Internet marketing. -
Online resource:
http://dx.doi.org/10.1007/978-3-658-02350-8
ISBN:
9783658023508 (electronic bk.)
User-generated content and its impact on branding = how users and communities create and manage brands in social media /
Dennhardt, Severin.
User-generated content and its impact on branding
how users and communities create and manage brands in social media /[electronic resource] :by Severin Dennhardt. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xiii, 129 p. :ill., digital ;24 cm.
ISBN: 9783658023508 (electronic bk.)Subjects--Topical Terms:
559675
Internet marketing.
Dewey Class. No.: 658.872
User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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how users and communities create and manage brands in social media /
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Business and Economics (Springer-11643)
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