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Crisis management at the speed of th...

Security Executive Council.

Crisis management at the speed of the internet = trend report /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Crisis management at the speed of the internet/ Bob Hayes, Kathleen Kotwica.
Reminder of title:	trend report /
Author:	Hayes, Bob.
other author:	Kotwica, Kathleen.
Published:	Amsterdam ;Elsevier ; : 2013.,
Description:	x, 28 p. :ill. ; : 24 cm.;
Subject:	Corporate image. -
Online resource:	click for full text (2015 TAEBDC PDA eBooks Trial, Trial Period: 2015.6.3-2015.12.31)
ISBN:	9780124115873 (electronic bk.)

Crisis management at the speed of the internet = trend report /
Hayes, Bob.

Crisis management at the speed of the internettrend report /[electronic resource] :Bob Hayes, Kathleen Kotwica. - Amsterdam ;Elsevier ;2013. - x, 28 p. :ill. ;24 cm. - Security Executive Council risk management portfolio. - Security Executive Council risk management portfolio..

Includes bibliographical references (p. 23).

The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broader need for a comprehensive communication and crisis management plan that incorporates the dynamic nature of the internet; suggest the ways in which a risk management practitioner can be proactive in communicating risks and possible strategies to senior management and others in the company.

ISBN: 9780124115873 (electronic bk.)Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HD59.2 / .H39 2013

Dewey Class. No.: 658.4

Crisis management at the speed of the internet = trend report /
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245 1 0 $a Crisis management at the speed of the internet $h [electronic resource] : $b trend report / $c Bob Hayes, Kathleen Kotwica.
260 $a Amsterdam ; $a Boston : $b Elsevier ; $a [Marietta, Ga.] : $b Security Executive Council, $c 2013.
300 $a x, 28 p. : $b ill. ; $c 24 cm.
490 1 $a Security Executive Council risk management portfolio
504 $a Includes bibliographical references (p. 23).
520 $a The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broader need for a comprehensive communication and crisis management plan that incorporates the dynamic nature of the internet; suggest the ways in which a risk management practitioner can be proactive in communicating risks and possible strategies to senior management and others in the company.
650 0 $a Corporate image. $3 567631
650 0 $a Corporations $x Public relations. $3 658197
650 0 $a Internet $x Management. $3 1026935
700 1 $a Kotwica, Kathleen. $3 1026900
710 2 $a Security Executive Council. $3 1026934
830 0 $a Security Executive Council risk management portfolio. $3 1004649
856 4 0 $u http://www.sciencedirect.com/science/book/9780124115873 $z click for full text (2015 TAEBDC PDA eBooks Trial, Trial Period: 2015.6.3-2015.12.31)

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